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New Zealand Beekeeping Forums
Bees in the Media
Australian manuka honey producers score legal win over New Zealand producers in Europe, UK
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<blockquote data-quote="Adam Boot" data-source="post: 12016" data-attributes="member: 696"><p>Alastair</p><p>What is difficult for me to understand is that people and parts of the industry still cannot see it as a 'whole' and insist on it being an us and them or one part being more important than another. Of course bees and beekeepers are critical, as are packers and brand owners, as are retailers and distributors and right at the top at the pointy end, it is the consumer who parts with a significant dollar value for a jar of Manuka Honey. Without a willing consumer none of the other parts exist. The bottom line is the the revenue flows down from the consumer and not up. Every single dollar in the industry originates with the consumer. </p><p>While some parts of the industry continue to believe that their link in the supply chain is of greater value or importance or relevance than the next link, then the industry will remain fractured.</p></blockquote><p></p>
[QUOTE="Adam Boot, post: 12016, member: 696"] Alastair What is difficult for me to understand is that people and parts of the industry still cannot see it as a 'whole' and insist on it being an us and them or one part being more important than another. Of course bees and beekeepers are critical, as are packers and brand owners, as are retailers and distributors and right at the top at the pointy end, it is the consumer who parts with a significant dollar value for a jar of Manuka Honey. Without a willing consumer none of the other parts exist. The bottom line is the the revenue flows down from the consumer and not up. Every single dollar in the industry originates with the consumer. While some parts of the industry continue to believe that their link in the supply chain is of greater value or importance or relevance than the next link, then the industry will remain fractured. [/QUOTE]
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What type of honey is New Zealand famous for?
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Bees in the Media
Australian manuka honey producers score legal win over New Zealand producers in Europe, UK
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