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You know my thoughts on improved standards and clarity. My position with the PURITI Manuka Honey brand has been made clear for some time. I believe the reasoning behind the brand and higher testing standards, was sound and in the interests of the industry and the consumer. It would seem that the MPI are looking now to broaden the use of the Manuka Honey Science Definition into the domestic market. It will be interesting to here the views of the industry on this one. If you have not seen this it may be of interest. Mānuka honey sold in New Zealand: is further regulation needed? https://www.mpi.govt.nz/news-and-resources/consultations/manuka-honey-sold-in-new-zealand-is-further-regulation-needed/ MPI is considering whether and how to apply the mānuka honey science definition, currently used for exports, to mānuka honey sold in New Zealand. No doubt the process will take a long time but inevitably there will be change.
Genuine New Zealand Manuka - Under siege from Australia, variable standards, a confused consumer and a reputation under threat. The future value of this industry depends on our ability to defend and differentiate New Zealand Manuka from counterfeit copies, adulteration and nock off. Re-afirming New Zealand Manuka and assuring pinnacle status is a priority. Defending the honesty and integrity of the New Zealand Manuka industry is paramount. Asserting a quality standard that instills trust is essential. I have raised this topic previously and promised I would outline measures we are taking to action the above. We are some way from detailing PURITI Manuka in full for obvious commercially sensitive reasons. The enhanced purity and quality testing standards will be revealed in detail closer the the September launch. What I can reveal at this point is that having gone to the effort of producing Manuka honey of this quality we then made the same effort to protect it. Visually PURITY is deliberately the antithesis of existing Manuka brands providing a distinction and avoiding consumer confusion. The Jar and lid are proprietary designs and exclusive to PURITI. It is cylindrical and smooth between lid and jar, with a thicker strengthened anti tamper break strip. The labels are larger than commonly used and seamlessly traverse the join between lid and jar. The label then has a tear/break strip at the join for additional consumer protection. The label contains enhanced complexity and security elements making counterfeit and copy that much harder. Hot stamp foil, Spot UV, High build UV, Soft touch paper stock and Invisible ink are just some of the security features incorporated. Combined, the Jar, lid and Label have at least 11 anti counterfeit and consumer security features. We want to ensure that whoever the customer, whatever nationality and wherever in the world, the purity, quality, integrity and authenticity of New Zealand Manuka is guaranteed. Highest quality, best of the best every time. We do not have one standard for New Zealand an a higher standard for export. PURITI is a higher standard full stop. The attached picture shows just one security features of the label design. The highlighted text is invisible under normal light but glows under black light.