Jump to content

Adam Boot

  • Content Count

  • Joined

  • Last visited

  • Days Won


Seller statistics

  • 0
  • 0
  • 0

Adam Boot last won the day on April 23

Adam Boot had the most liked content!

Community Reputation

296 Excellent

1 Follower

About Adam Boot

  • Rank


  • Beekeeping Experience
    Honey Marketer


  • Location

Recent Profile Visitors

The recent visitors block is disabled and is not being shown to other users.

  1. Give the guy a break. You have to start managing at some point. If he has been working along side these people for years during holidays he should have his feet firmly on the ground. Life will soon nock the sharp edges of him on his way.
  2. This is always difficult. Your Father sounds fair and you sound reasonable. Before finding a compromise, ask your self some questions. Do you want to do the job? Is this the direction you ave chosen or is this short term for you? What are your alternatives? Would you rather do the alternatives and what salary or hourly rate would they deliver? Is this a family business that you want to be part of? Grow and develop? Do possible future rewards out way short term pay pain? Does your father want you to take the position? If your answers to the above are in the positive then make a deal. Suggest that you think you are worth $28-30 but will start on $25 and prove yourself. Ask your father for an honest appraisal and pay review at the 6 month mark. Good luck.
  3. Agreed. It is not a term that flows through to the consumer. Only a fool would promote a finished product with such terminology. It is simply an internal industry phrase.
  4. Take your $7 deduct the get then deduct your estimated margin for the retailer then see what can be achieved with the difference ? Speculating
  5. So if it cost you $12 per kg total to sell at $10 you would still be up for it then?? Not exactly no. That would give you far to much information. But you can do some rough calculations yourself. The jar an the shelf will be a 500g. at $7 inc get. $6.08 ex get. So the Kg retail is $12.16 ex get. Now deduct transport into the packer and out to the Store. Testing in and finished goods, 2 jars, 2 lids, 2 labels, 2 seals, cartons, pallet, strapping wrapping. Compliance, Labour, manufacturing overhead, sales and marketing costs, Credit terms to the retailer etc etc
  6. All I am suggesting is that you should do your own math once you have a good idea of all the associated costs, retailer margins and promotions and then decide. I am sure that there will be some overhead recovery at $5 for 500g and as part of the product manufacturing mix and overall Sales & Marketing strategy it may have value.
  7. Is it? How much does the retailer want as GM? + Jars, Lids, Seals, Labels, Cartons, Testing, Transport x 2, Labour, Overhead, Compliance, Marketing and promotional support etc etc Happy to talk about opportunities with propolis. drop me an email?
  8. So what is the point you are trying to make? Are you suggesting that commercial beekeepers take note of this pricing and adjust their expectations accordingly?
  9. I could not agree more. However there would need to be considerable maturity of the industry for this to happen. The obvious influential or governing bodies (Apiculture NZ and UMFHA) appear in some respects to have their hands tied and agendas fixed by a few vested interests. You need the industry to accept quality and standard improvements and embrace marketing of better product as opposed to better price.
  10. Hi Denis I am not entirely sure what you mean? This industry as it stands is two fragmented to sit under one umbrella brand. Not sure it can work either? Unlike Zespri and Kiwi Fruit we have companies that can choose and determine the quality of the product they produce. Even when the word Manuka is fully protected as a NZ trade mark, individual companies can choose to work to the MPI definition or exceed it. They can also choose the UMF and MGO levels they work to for their range. There is also huge inconsistency company to company in the quality of creaming offered to the consumer. In my opinion there is not enough consistency of supply in quality or volume guaranteed from any individual region. Specific regional verities have a place within ranges as 'speciality' or 'premium' product for the travel retail or specialist retail channels but could not be relied upon to supply the volume retail channels.
  11. Absolutely your choice. But there we have half the problem. You believe MGO is as relevant. MGO grading is a measurement of one chemical and not a quality mark. UMF is working to protect an industry and product quality. MGO is used by quite a few to promote and give relevance to some very low grade honey.
  12. Not at all. Mount Somers is a brand name we have registered and owned for many years.
  13. I am certainly not in favour of compulsory use of the UMF mark. However, while there are dual standards I am simply pointing out that the UMF mark is a standard that the domestic consumer can rely upon. I appreciate that UMF is costly and that not all wish or feel the need to participate. It is a commercial decision for any company to make. Though some may believe that UMF is a money making scheme, it is also worth noting the it is the UMF spearheading the defence and protection of the Manuka brand name and trade mark internationally. It is the UMF that has and is spending millions of $$ in this pursuit for the benefit of the entire NZ Manuka Industry. Now I remember why I took a break from this forum! Manuka is not a fad or a flash in the pan. Every international market where Manuka gains a foothold continues to expand. The growth is not short lived as seen with (snake oil) products but consistent and sustained through anecdotal evidence and growing research. Scientific study is slow by nature (and rightly so). It is however continuing in many areas and growing. Manuka is being studied for multiple applications and it would be short sighted base your opinion and conclusions on an historic position of a moving target. Manuka has gained much respect in the international 'self health' category and you would be very surprised at how many Doctors prescribe or recommend Manuka for much more than topical ailments.
  14. When the consumer buys Manuka they have made a choice based upon what they have read, heard, witnessed and believe that is is more than just honey but is of benefit to them. For this reason the consumer pays the much higher price. It is not for the taste. Anyone making a purchase should be treated with respect and be sold the product they think/believe they are buying. To have one clearly higher standard for export product and for the domestic consumer to be largely unaware of the difference is quite wrong. It is unfair to the consumer and dangerous to the industry long term. Product on the shelf in NZ is bought and sent to friends and family over seas it is also purchased by tourist and taken or sent overseas. In my opinion it is just a matter of time before there is another journalistic, media beat up over varying quality and confusion over true to label. UMF grading is a clear indicator that the product has met MPI Manuka honey science definition (export standard). While dual standards remain in place this is a mark that the consumer can rely upon. Unfortunately the consumer is probably also unaware of this? Adam
  15. Oh yes. Tremendous reaction to our product ranges and brands. We generated some excitement. Nothing is instant though. Big retailers have processes and hoops to jump through. Nothing we can't handle and haven't done before. It is just much more complicated than here's a jar, thats the price, now buy! Importantly, we were promoting our ranges of Non Manuka as well as Manuka and the reaction to our new product development was stunning. No It definitely does not apply to domestic. This is a shocking loop hole. Unfortunately many of the cheaper brands or regularly discounted brands thrive with this loop hole. It does nothing for the integrity of the market and the industry. It is very sad when export standards far exceed the standards available to the general NZ consumer. Buyer beware.
  • Create New...