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  1. Non worries, she is high up in the Swiss Alps - and I would not be beekeeper if I had to deal with her ?
  2. I used to work in Greenshell Mussel research. The structure, culture, strengths, weaknesses, profit margins and outlook of that industry were similar to what the bee industry presents today. To get out of the stifling fragmented situation the Greenshell Mussel industry organisation decided to first get a better price for the product. That was achieved through a big, very professionally executed generic marketing campaign. Underneath the generic NZ Greenshell brand that became well known throughout the world the big producers/exporters developed their own brands. Soon profits were made in all p
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