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Adam Boot

NZ Manuka Industry Foot shooting Competition!

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As an industry I feel we often do things that are somewhat shortsighted and definitely not in the interests of the New Zealand Honey industry or New Zealand INC. We struggle to be united on what is good for the industry and the future of NZ Manuka. The protection of the name 'Manuka' is paramount. We must at least unite on this? 

 

It has to be a little alarming when you read articles such as this? 

 

Inside the trans-Tasman battle for manuka honey

Is it Aussie or Kiwi? That's the sticky question.

Feature
 25 Mar 2019, 2:23 pm
kylie-purcell-1.jpg

Senior Digital Journalist, Your Money

For years, New Zealand has proudly claimed manuka honey as its own.

However, the question over whether manuka honey should be the sole trademark of New Zealand is now a matter of contention between the country and its close neighbour Australia.

The word ‘manuka’ itself is of Māori origin, so it makes sense that New Zealand has a claim to its origin.

But the chief executive of Australia’s iconic Capilano Honey brand has a different idea that is likely to ruffle a few kiwi feathers.

Ben McKee, who is described by private equity investor Albert Tse as having a “PhD in honey”, thinks that manuka honey was first produced in Australia.

“We’ve got 83 species of manuka in Australia, they’ve only got one species in New Zealand,” he told TICKY on the sidelines of the Global Food Forum 2019 on Wednesday.

“They have done a great job of marketing it, I’ll give them that. But as for the name, we’ve been calling honey ‘manuka’ here since the early 1900s, so it’s not as though we’ve just jumped on the bandwagon.”

“We’ve got the healthiest bees in the world and the best floral diversity in the world.”

The company is undergoing a re-brand under health and wellness in a move that is clearly targeted towards the Chinese market. Honey is widely considered to have positive health benefits in China.

Manuka honey is particularly popular among Chinese tourists, and New Zealand has worked hard to build its reputation as a premier source of it.

In a bid to take a bigger slice of the market, Capilano has partnered up with New Zealand’s largest manuka company Comvita to expand manuka production within Australia.

Its next move is to develop new kinds of honey varieties specifically targetting the Chinese market.

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This is just he same old stuff being re-hashed.

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Sometimes I just wish manuka would go away.

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Posted (edited)

“We’ve got 83 species of manuka in Australia, they’ve only got one species in New Zealand,”

 

this is the kind of statement that annoys me the most and is so typical of the Aussies, like a couple of school boys at the back of the bike shed.

 

there is only one species of leptospermum that can be called Manuka and that is scorporium.

The fact they are lumping all leptospermum under the Manuka label tells you what a crock it is.

 

Australia have never called any type of honey Manuka until after NZ developed a market for it.

To say they produced Manuka honey first because they had bees first is plain rubbish.

They produced jellybush first and that is what they continue to produce, Jellybush, not Manuka.  

Edited by frazzledfozzle
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If a sample of their honey will be tested here in NZ, will it pass the NZ standards?

 

Remember that 10+ years ago British,  Anmericans ........ tried to plant manuka in their country hoping for a positive outcome - never heard what outcome they had.

However if a honey produced where ever is produced and its passing NZ standards of manuka, then I do not have anything aganst labeling it as manuka.

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Australian Jellybush dosnt need to pass NZ  mpi standards they can sell any kind of Jellybush honey as Manuka and generally sell it for a much cheaper price to get their foot in the door and their product on the shelf.

Australian Jellybush honey tastes different to NZ Manuka 

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Now that is a shame.

Where are those Chinese,  American authorities who forced NZ to come up with new standards(this is what I understood in the past 1 year during changes and introducing new fees) and new regulations?

 

Are the Aussie standards the same as NZ standards?

 

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1 hour ago, CraBee said:

This is just he same old stuff being re-hashed.

Yes you are correct. The fact that it does not go away is the problem. The fact that NZ business is involved in this is a problem. 

1 minute ago, Kiwi Bee said:

Now that is a shame.

Where are those Chinese,  American authorities who forced NZ to come up with new standards(this is what I understood in the past 1 year during changes and introducing new fees) and new regulations?

 

Are the Aussie standards the same as NZ standards?

 

No they are not. They have nothing like the MPI Definition.

1 hour ago, john berry said:

Sometimes I just wish manuka would go away.

Like it or not, it is the cornerstone of NZ honey industry. It opens doors and has put our honey on the map. We drive other floral variety honey sales of the back of Manuka Honey in many markets. Without Manuka our industry would have a fraction of the value and potential that it has currently. We need to protect it!

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1 hour ago, Kiwi Bee said:

 

Are the Aussie standards the same as NZ standards?

 

 

No, they recently cam out with their own standard: MGO and DHA. 

Their honeys have higher levels of leptosperin, if they wanted to go down that route. 

 

And no, their honey has not passed the MPI standard (to date) - they fail the DNA component 

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2 hours ago, Adam Boot said:

Yes you are correct. The fact that it does not go away is the problem. The fact that NZ business is involved in this is a problem. 

No they are not. They have nothing like the MPI Definition.

Like it or not, it is the cornerstone of NZ honey industry. It opens doors and has put our honey on the map. We drive other floral variety honey sales of the back of Manuka Honey in many markets. Without Manuka our industry would have a fraction of the value and potential that it has currently. We need to protect it!

We had a beekeeping industry before the Manuka Boom, and we will have have an industry after the boom.   We went from sustainable(and more enjoyable!) to the crazy, unsustainable place we are now, and we will tumble back to something  more sustainable(and I hope more enjoyable) over the next few years. 

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Is it even possible to make things worse?

 

The legal definition of mānuka honey could change, if new evidence shows the chemical makeup of the honey is different in Northland, MPI says.

https://www.radionz.co.nz/news/national/385953/devastated-northland-manuka-honey-producers-seek-chemical-markers-definition-review-from-mpi

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5 hours ago, Adam Boot said:

We’ve got the healthiest bees in the world

Enjoy it while it lasts

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1 hour ago, Philbee said:

Enjoy it while it lasts

It never started.  There are a lot of places on the Planet with 'healthier' bees than we have.  There are Pacific Islands that don't even have AFB, EFB or Varroa infecting and infesting their Apis m., and our big worry Australia doesn't have Varroa D. so we only have the absence of EFB to counter, so any panel of judges would give the prize for healthiest bees to OZ in a head to head battle with NZ. 

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Hmmm .... sounds like Adam's job might be on the line ?

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2 hours ago, jamesc said:

Hmmm .... sounds like Adam's job might be on the line ?

Not really. The tougher the position the more important the marketing becomes. 

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I hear Ya brother!

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And what about the standards for manuka globally?

Let say the British authorities want to test some of the honey in their shops. What standard will they follow? Will the Aussie manuka pass that test? Same situation and question for US and China.

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saw this in Brisbane airport yesterday. MGO 1282. yikes

PSX_20190402_132649.jpg

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3 hours ago, lexy said:

saw this in Brisbane airport yesterday. MGO 1282. yikes

PSX_20190402_132649.jpg

Wow, now that is a line in the sand! 

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Hand poured too.

I suppose when you have run out of other ridiculous things to say.

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Posted (edited)

Relax, at least a bit.

 

MPI are not fools, they have played a rather clever game and i don't think many have recognised that.

 

MPI have designed a set of standards that recognise NZ manuka but most so called Ozzy manuka does not pass. For now, the Ozzies do not have robust standards. An Ozzy beekeeper can stick some sun block in their honey, and you got instant manuka, complying with Ozzy standards. Not ours though. Give it time, international markets not going to like that.

 

The battle is about legal ownership of the name manuka. We will win that battle, and once done, reclaim our rightful ownership of manuka honey, as defined by our own standards, not the slap dash Ozzy ones.

Remember when NZ used to make and sell champagne? We even got reviews saying it was better than the real champagne produced in Champagne. What happened to that?

Edited by Alastair

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22 hours ago, David Yanke said:

Wow, now that is a line in the sand! 

How very disappointing. 

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18 hours ago, Alastair said:

Relax, at least a bit.

 

MPI are not fools, they have played a rather clever game and i don't think many have recognised that.

 

MPI have designed a set of standards that recognise NZ manuka but most so called Ozzy manuka does not pass. For now, the Ozzies do not have robust standards. An Ozzy beekeeper can stick some sun block in their honey, and you got instant manuka, complying with Ozzy standards. Not ours though. Give it time, international markets not going to like that.

 

The battle is about legal ownership of the name manuka. We will win that battle, and once done, reclaim our rightful ownership of manuka honey, as defined by our own standards, not the slap dash Ozzy ones.

Remember when NZ used to make and sell champagne? We even got reviews saying it was better than the real champagne produced in Champagne. What happened to that?

Have you had much to do with Aussi.
When it comes to making a buck they will not give up, ever

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Wonder If you could put that on a packet here. Be a clever way of getting around the rules.. most people would just see the word manuka honey. So just slip in Australia above it.

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20 minutes ago, Philbee said:

Have you had much to do with Aussi.
When it comes to making a buck they will not give up, ever

 

As a country I admire their entrepreneurial spirit. Ethics though, is a weakness.

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